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Content Marketing Agency

Human-crafted content, augmented by EMintel.

EMintel works in the background, fusing real search and LLM data into the structural bones of the piece. Then senior in-house writers take over. The craft, the brand voice, the story: that part is human, and that is what makes the content worth reading and worth citing.

Editorial brief / EMintel layer

Human-crafted content, augmented by search and LLM intelligence.

intent

Buyer question mapped

entities

Entities covered

voice

Brand voice locked

qa

QA score 9.05/10

writer note

The data builds the skeleton. The writer makes it worth reading.

Content clients

Brands that trust us with the words on their site.

See examples of our live work

Yotpo

Elementor

Personal Law

Cap Bin

Bin Rehman Shop

Travel Me

Why Content

Content is still king.

Yes, content ranks on Google and gets cited by ChatGPT, but those are second-order effects. Content first has to be read by a customer, and make them feel like the brand on the other end actually knows what it is talking about.

Audiences are tired. The backlash against AI-generated slop is real and measurable: readers bounce, brands erode, trust collapses. Human-authored content does the opposite. It gets read, shared, returned to, and quoted.

9.05

avg QA score last 30 briefs

8

QA dimensions scored before ship

2

layers of human craft: writing and editing

Definition

What is a content marketing agency?

Content marketing companies help businesses produce powerful content to engage customers and elevate brand awareness through blogs, SEO, and marketing consultancy. As a leading content and digital advertising agency, we put our expertise at your disposal to boost website traffic, lead generation, and close sales.

At Earned Media we implement competitive content marketing strategies and create high-quality content: every piece written, edited, and reviewed by a senior in-house team before it goes anywhere near your audience.

Earned Media content team collaborating around an editorial brief

Strategy, writing, editing, QA and structure in one senior content workflow.

The role

What do content marketers do?

A content marketer will plan, create, and distribute content to attract, convert, and retain potential customers. Our content development team works closely with your company to ensure we reflect your brand values and messaging throughout our content production and market research.

At Earned Media, our mission is to create quality content that resonates with your target audience and gains new customers along the way through organic search, AI citation, and the kind of editorial signal that compounds over years.

The agency

How we bring an article to life.

01

EMintel Brief Generation

EMintel fuses GSC, Ahrefs, and live LLM probe data into the skeleton of the piece: search intent, entities, and questions readers actually ask.

02

Senior In-House Writer Drafts

Senior-level writers on the team, not a freelance pool. EMintel works in the background; the writer makes the article worth reading.

03

The Editing Layer

A senior editor reviews every draft for clarity, polish, brand consistency, and accuracy line by line.

04

Eight-Dimension QA

Every piece is scored against eight quality dimensions before it gets anywhere near publish.

05

Schema & Structure

Article, FAQ, HowTo, Product and Organization markup so engines and LLMs can understand what humans wrote.

06

The Way We Write

Quotable sentences, stat blocks, clean authorship and E-E-A-T markers. Disciplined writing that models can cite.

07

Refresh & Decay Watch

Quarterly content audits. Pages starting to slip get refreshed before they bleed traffic or fall out of citations.

Spotlight - QA Scorecard

Eight dimensions. Every brief.

No piece ships until it scores 8.5+ across all eight. The average across the last 30 briefs is 9.05. Anything that falls short goes back to the writer with specific notes. Then the editor re-reviews. Then it is re-scored.

01

Search Intent

Does the piece answer what the buyer typed in: curiosity, comparison or decision?

9.2

02

Entity Coverage

Are the people, products, concepts and brands covered and connected clearly?

8.7

03

Originality

Original framing, data and quotes. Not a remix of what already ranks.

9.4

04

E-E-A-T Signals

Named authors, credentials, lived experience and citations to primary sources.

9.1

05

Brand Voice

Does it sound like the client rather than generic agency copy or ChatGPT?

9.0

06

Readability

Sentence rhythm, paragraph length and scan-ability that keep readers moving.

9.3

07

Structure & Schema

H1/H2 hierarchy, FAQ blocks and structured data that matches the page.

8.9

08

LLM Citability

Quote-extractable sentences, clean stat blocks and clear authorship.

9.3

Frequently asked

Content marketing, explained.

The questions clients ask before they engage. Tap any to expand.

Foundation tier: $5,000 build + $295/month — style guide, AI-built site (up to ~10 pages), admin command line, hosting, ongoing support, monthly SEO health check. Best for service businesses launching or refreshing brand positioning. Scale tier is custom-quoted for brands that need the AI admin productised across more complex content (multi-suburb, multi-product, multi-language, editorial workflows). The early build slots are intentionally priced — this is a genuinely new offering and we want the case studies.

WIX and Squarespace ship a heavy WYSIWYG editor and a templated frontend that signals platform across every site. Generic AI builders (Lovable, v0, the various “build me a plumber site” tools) produce sites with a shared visual signature — you can spot an AI-built site at a glance. Our build starts with your brand style guide, uses AI to generate templates that match it, and ships pure static HTML — no shared codebase, no platform tax, no plugin layer. The admin command line is yours, not the platform’s.

Yes — that’s the entire point of the admin command line. Your staff type plain-English instructions: “change the phone number to 02 8201 3078”“swap the homepage hero photo for this one”“rewrite the H1 on the services page to be shorter”. The system identifies the right files, drafts the change, builds a preview deployment so you can see it live, and waits for sign-off before publishing. No drag-and-drop, no plugins, no hand-off to a developer.

Want content worth reading and worth citing?

Bring us your category, your buyers and your brand voice. We will show you the content system that can compound.

2026 SEARCH FORGE DIGITAL. Content Marketing - EMintel Briefs - Senior Writers - QA Scorecard. Built in REHMAN.