AI SEO · Technical SEO · Content · Digital PR

Service - 03 - Technical SEO

Technical SEO. Shipped, not shelved.

Most technical audits become PDFs that gather dust. Ours ship into your dev backlog as JIRA-ready tickets with story points, acceptance criteria, and named owners. Architecture maps, log-file analysis, and template-equity scoring – done by senior engineers, not interns.

technical-seo-release

$

audit --templates --logs --render

->

1.8M log rows classified

->

37 template issues grouped

->

JIRA tickets created: 24

->

staging verification required

24

JIRA-ready tickets from audit output

100K+

URLs grouped by duplicate intent

3

deployment phases covered

Same week

post-deploy verification cycle

Why our approach

A technical audit is only as good as what gets deployed.

We have sat on every side of the dev-SEO handoff. The reason most audits do not ship: they are written for SEOs, not engineers. We write for engineers and stay in stand-up until the work lands.

The handoff gap

PDF audit

Vague priority labels

No acceptance criteria

No production QA

Shipped audit

Named owners

Story points

Staging and live verification

The agency

What we do.

01

Site Architecture Mapping

Template-equity scoring. URL pattern audits. Internal linking flow analysis. The map your dev team can actually act on.

map

02

Cannibalisation Detection

EMintel surfaces duplicate-intent URLs across 100K+ page sites in minutes. Consolidation plans, not spreadsheets.

intent

03

Log-File Analysis

Crawl-budget optimisation, orphan-page detection, render-budget audits. The data Googlebot leaves behind.

logs

04

Core Web Vitals

LCP, INP, CLS diagnosed at the template level, not the page level. Fixes that scale.

vitals

05

Schema & Structured Data

JSON-LD across Article, Product, Organization, FAQ, HowTo and Breadcrumb. Validated against the answer layer.

schema

06

Migration & Replatform

Pre-flight, in-flight and post-flight technical SEO across CMS migrations, replatforms and IA changes.

launch

Spotlight - Sprint Packs

JIRA-ready, named owners, story points.

Output that ships is not an audit. It is tickets your team can pick up. We embed in your sprint cadence, show up to refinement, write the acceptance criteria, and stay until the work is in production.

Backlog

Canonical conflicts

Template equity leak

Faceted crawl traps

In Sprint

LCP image rules

Breadcrumb schema

Redirect chain cleanup

Staging QA

Robots check

Render test

Schema validation

Verified

Live crawl pass

GSC monitor

Regression notes

Technical SEO audit underway

Where crawlability breaks at scale.

The mistakes that damage crawlability are rarely exotic. They are basics that compound across thousands of pages: orphaned URLs, faceted navigation, parameter duplicates, redirect chains, blocked render resources and stale XML sitemaps.

Crawl diagnostics

Orphaned pages with no internal links

Parameter URLs creating near-duplicates

XML sitemaps listing removed URLs

Render diagnostics

Blocked CSS or JavaScript resources

Client-side content Google cannot see

Template-level rendering inconsistencies

Equity diagnostics

Redirect chains instead of direct redirects

Canonical conflicts across templates

Internal links trapped in low-value paths

Migration SEO

Planning a website migration without losing rankings.

A migration SEO checklist needs four pillars: a complete redirect map, a pre-migration benchmark, staging environment testing, and a 30-day post-launch monitoring window.

01

Pre-flight benchmark

Rankings, traffic and Core Web Vitals by page so regressions are measurable.

before

02

Staging validation

Redirects, canonicals, robots rules and key templates tested before launch.

during

03

Post-launch monitoring

Search Console, crawl errors and ranking drops watched for 30 days.

after

Field notes

Technical SEO priorities for teams that ship.

01

The technical SEO mistakes that hurt crawlability most

Orphan pages, crawl traps, redirect chains, blocked resources and stale sitemaps. Log-file analysis shows what Googlebot is actually hitting.

crawl

02

Planning a website migration without losing rankings

Redirect maps, staging tests and 30-day monitoring windows make launch day measurable instead of chaotic.

migration

03

Technical SEO priorities for fintech and SaaS web applications

Server-side rendering, app separation, structured data and URL Inspection testing before launch.

saas

Related services

Pairs well with.

01 - GEO

Generative Engine

02 - SEO

Premium SEO

03 - Digital PR

Citation Engineering

04 - Content

LLM-Cited Content

Ready to show up where it counts?

Free audit, takes about a week. We will show you exactly where you stand and where the upside is.

2026 Earned Media. Technical SEO - Sprint Packs - Migrations - Core Web Vitals. Built in Sydney.