AI SEO · Technical SEO · Content · Digital PR

Service · 03 — Digital PR

Digital PR. For the answer layer, not the press release.

Placements in media publications LLMs actually train on — major business, tech, and sector-specific authorities. We measure citations, link equity, and Share of Model uplift, not vanity reach.

Why Digital PR

PR is now part of the citation graph.

Foundation models lift quotes, statistics, and brand mentions from the world’s most-cited publications. A Forbes feature is no longer just a brand moment — it’s training data for every LLM. We engineer for both.

The path from placement to answer

Publication

Forbes · Wired · AFR

Foundation Model

GPT-4o · Gemini · Claude

The Answer

Cited brand mention

The agency

How we earn the citation.

01

Data-Led Storytelling

Original research, proprietary surveys, market analysis. The angle journalists actually want to cover.

02

Reactive Newsroom

Daily monitoring of breaking stories with hooks for your category. Same-day commentary placements.

03

Founder & Exec Profiling

Op-eds, podcast bookings, conference keynotes. Building the citable expert behind the brand.

04

Tier 1 Media Relationships

Direct lines to journalists at Reuters, Forbes, AFR, Wired, and 200+ sector-specific publications.

05

Citation-Optimised Pitching

Press materials engineered for both human journalists and the LLMs that index their output.

06

Reputation Recovery

Hallucinations, false claims, outdated information. We engineer the corrective signal at scale.

Spotlight · Citation Engineering

Train the model with your truth.

When ChatGPT cites a fact about your category, where does it come from? Usually 3-5 high-authority sources. Our job is to make sure your perspective is in those sources — by design, not by accident.

01

Source-graph mapping

We map the citation graph for your category — which publications LLMs lift from, which authors get quoted, which datasets are referenced.

02

Brand-aligned narratives

Three to five hero narratives placed across the source graph over 12 months. Repetition is what makes a fact training-data-resilient.

03

Live SoM tracking

Daily probes of GPT-4o, Gemini, Claude, Perplexity. We see citation lift in real time.

04

Hallucination correction

When models get your brand wrong, we engineer the corrective record across the citation graph.

Ready to be the source models cite?

Get a free citation-graph snapshot — where your category’s answers currently come from, and where you’re missing.